I spent the last week or so analyzing data from a series of focus groups and interviews. This week I’m working on writing up the findings. It seems easy at the outset – as I look at my analysis, but then as I start writing I begin to better understand the subtle nuances that I need to capture. And I see the interconnectedness of each category I’ve identified.
Then there’s the problem of the overall claim. In my mind it sounds so profound, but once written it seems mundane and prosaic and I wonder, “who the hell will want to read this?”
But I forge ahead.
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